18-24 year-old male 'pesterers' are the target for this interactive online ad. When they are hungry they want instant gratification. We challenged them with the line "Are you man enough for Old El Paso's XXX Salsa?" When the cursor rolls over the jar of dip, which is bouncing around in its box to attract attention, it smokes as if to indicate that it is melting, and slowly drips down to form a puddle of red goo.