To create a Grolsch experience without using any overt branding.

Specifically, we were invited to refit and decorate a 1940s Airstream caravan for a luxury trailer park style hotel.

Inspired by the metal caravan, the idea was to make the entire interior magnetic and create a variable, modular environment which guests could reconfigure to best reflect their true character.

Each element inside “Metalmorphosis” - lights, shelving, curtains, chairs and even the mosquito net – is magnetic and can be repositioned so that no two overnight stays need ever be the same. The human-size pin screen, painstakingly assembled from 320 000 separate components, acts as an interactive room divider. A “temporary” logo greets people as they walk in and guests can clear the screen to make their mark.

"Metalmorphosis" is one of the most popular caravans at the park.It has appeared in numerous décor and travel magazines and has featured on multiple blogs and websites, successfully creating over R1.5 million worth of PR to date.

It has been an exciting collaboration that has highlighted and explored Groslch’s position in the design world and will continue to strengthen their connection to contemporary South African art.