Spikes Asia
BBDO BANGKOK / THAI HEALTH PROMOTION FOUNDATION / 2019
Overview
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Execution
This radio spot's objective is to encourage Thai people to prepare themselves for upcoming old age, by telling them that old age is coming much faster than they think.
What an audience is going to hear in this spot is a voice of a young man (and a young woman in another version) teaching people to prepare themselves before getting old. The twist is that when we keep listening through the spot, we can hear that the voice of both announcers is getting older and older, until the end both announcer becomes an old person. This demonstrate how old age comes sooner than people think and encourage people to start prepare themselves to gets old.
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