Cannes Lions

Old South African Flag

TBWA\HUNT\LASCARIS, Johannesburg / APARTHEID MUSEUM / 2018

Digital Proof JPG
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Digital Proof JPG
Digital Proof JPG
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Overview

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Credits

OVERVIEW

Description

In a highly political environment, the role of the flag needs to be clarified. The flag has, and still to this day, represents the unfortunate criminal behaviour against the non-white majority ethnic group.

Execution

By super-imposing original iconic apartheid-era visuals over the old flag, we were able to recreate an impression of what it has actually come to represent.

Outcome

The tactical campaign, after clearly striking a chord with the general public, resulted in the idea being manifested into an actual physical permanent installation in the museum; the only place this flag truly belongs.

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12 items

Shortlisted Cannes Lions
Past and Present

TBWA\HUNT\LASCARIS, Johannesburg

Past and Present

2018, APARTHEID MUSEUM

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