Cannes Lions
TBWA\HUNT\LASCARIS, Johannesburg / APARTHEID MUSEUM / 2018
Overview
Entries
Credits
Description
In a highly political environment, the role of the flag needs to be clarified. The flag has, and still to this day, represents the unfortunate criminal behaviour against the non-white majority ethnic group.
Execution
By super-imposing original iconic apartheid-era visuals over the old flag, we were able to recreate an impression of what it has actually come to represent.
Outcome
The tactical campaign, after clearly striking a chord with the general public, resulted in the idea being manifested into an actual physical permanent installation in the museum; the only place this flag truly belongs.
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