We had the challenge of telling the Brand’s story in a unique way at the main point of contact for the launch: the point of sale. To achieve this objective, we presented a story, a way of thinking, and used a series of typical icons from a man’s world to create an in-store experience: a toolbox became a display stand, a saw became a shelf stopper, and a shipping container became a supermarket display.

We developed 23 different materials for the POS, and they exceeded not only the client’s expectations, but also those of the retailers that had them in their stores.

This project won two IDEA Brasil awards – one of the world’s main design contests – for The Best of The Year, and first place in the Branded Environments category.