Cannes Lions

OLD SPICE DEODORANT SOAP

SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2004

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A guy and a girl are enjoying a romantic picnic on the beach. They embrace, and something catches the guys eye. We cut to his POV and see he's checking out another girl. Super: GUYS ARE PIGS BUT THEY DON'T HAVE TO SMELL LIKE THEM.

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