Cannes Lions

OLD SPICE DEODORANT SOAP

SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2004

Overview

Entries

Credits

Overview

Description

A guy and a girl are enjoying a romantic picnic on the beach. They embrace, and something catches the guys eye. We cut to his POV and see he's checking out another girl. Super: GUYS ARE PIGS BUT THEY DON'T HAVE TO SMELL LIKE THEM.

Similar Campaigns

12 items

1 Cannes Lions Award

GREY, New york

Widen the Screen: The Program

2022, PROCTER & GAMBLE

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4 Spikes Asia Awards

R/GA TOKYO

MY CRAYON PROJECT

2018, SHISEIDO CO.

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BEACON/LEO BURNETT, Tokyo

MOM'S FIRST BIRTHDAY

2015, PROCTER & GAMBLE

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Shortlisted Cannes Lions

SAATCHI & SAATCHI, Stockholm

ARIEL ACTILIFT LIQUID DETERGENT

2012, PROCTER & GAMBLE

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RAFINERI, Istanbul

RARE BLOSSOM ANTI-AGING CREAM

2012, RARE BLOSSOM

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WIEDEN+KENNEDY, Portland

P&G

2010, PROCTER & GAMBLE

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ponce buenos aires, Buenos aires

BODY SPRAY

2010, UNILEVER

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Shortlisted Cannes Lions

DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos aires

OLAY TOTAL EFFECTS

2008, PROCTER & GAMBLE

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DDB AMSTERDAM, Amsterdam

PATTEX SUPER-GLUE

2007, HENKEL

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GREYHOME, Lisbon

DENTURE GLUE

2005, GLAXO SMITH-KLINE

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Shortlisted Cannes Lions

SAATCHI & SAATCHI, Guangzhou

OLAY MOISTURISER

2003, PROCTER & GAMBLE

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J WALTER THOMPSON-BRIDGE ADVERTISING CO., Shanghai

SOFY SANITARY TOWELS

2003, SHANGHAI UNI-CHARM CO.

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