Cannes Lions

Old Spice Warriors

WIEDEN+KENNEDY, Sao Paulo / OLD SPICE / 2024

Film
Case Film
Demo Film

Overview

Entries

Credits

Overview

Background

Old Spice Warriors takes place in the world of Aromia, a place governed by the balance between smells. But with the revolt of the Bad Smell, two brave and good-smelling warriors, Spray-san and Stick-Kun, must face strong and stink enemies.

They must face different enemies, a Sudor-Ogre and a Stinky Dragon, to finally face the leader of them all, the Primordial Stink. By using their powers and fighting together, they will be able to fulfill the prophecy and bring the good smell back to Aromia.

Execution

The basis for the series was produced in traditional 2D, which involved more than 20 professionals, followed by a hybrid animation process.

This allowed us to create character rigs, seamlessly integrated with traditional animation for richer, more dynamic scenes.

Outcome

To date, the films have already received over 3.3 million views with 100% positive comments. With examples such as "Absolute Cinema", and "Art" to others such as "Now I just want to use Old Spice" and "The marketing guy who proposed this commercial deserves a promotion.” So, taking all these factors together, we believe that we have achieved great results with this campaign.

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