Dorinha, the swallow, came from anonymity to fame the same way as all girlfriends of celebrities: through gossip media. First, rumours about their relationship were spread on the Internet. Before long, they had reached the pages of the main celebrity magazines. When the subject had gathered steam, finally Dorinha, the swallow, appeared at the show to publicly assume that she was dating Louro José. Since then, Dorinha has had her segment on the program to talk about olive oil and gastronomy, she has released a cookery book and her Facebook and twitter pages have become more and more successful.

The consumption of olive oil is still rather small in Brazil; this product is not part of the daily life of most people. In order to make Andorinha olive oil enter the everyday life of the general public, we made use of a unique media opportunity: the marital status of Louro José, the parrot mascot of the most-watched cookery TV show in Brazil.And so Andorinha Dorinha (Dorinha, the swallow) was born, a character conceived to be José’s first girlfriend and to become part of that morning show’s cast. Today, she has got her regular segment in the show to talk about olive oil and gastronomy, she has released a cookery book, and the number of visitors to her pages on Facebook and twitter keeps growing continuously.