Cannes Lions
SOHU.COM, Beijing / SOHU.COM / 2007
Overview
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Description
To show the extent the 'Sports Spirit' of Olympic Games to our lives, we build up the connection with the Olympic Games by showing specific details everywhere in our lives, which represents the conception that "The Spirit of Olympic Games exists in everywhere of our lives". It could shorten the distance between Olympic Games and cyber citizens, changing their position from audience to participant. Perfect combination of video and flash will make them feel like in the real situation.