Brief: Create a viral mail communicating in an entertaining way the unique technological advantages of the new Olympus mju700 digital camera.Solution: We have created an entertaining short film on a classical horror Buried Alive theme and distributed it for free as link by e-mail.

Synopsis: We see everything through a camera finder. A man wakes up in the dark. He uses the Olympus Night Vision feature to ascertain he is in a coffin.

Results: After the initial run of the campaign the market share of Olympus grew from 28% to 33%. Olympus mju700 became the best-selling camera on the market.