Cannes Lions

OLYMPUS WS-331M DIGITAL VOICE RECORDER

BBDO/PROXIMITY MALAYSIA, Kuala Lumpur / OLYMPUS / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

We targeted editors, journalists and online reporters. After all, voice recorders are tools of their trade.

First, we looked for published newspaper articles. Then we sent 'legal letters' to the journalists who wrote them and to their editors. The letters alleged that they have misquoted their 'clients' and 'legal action' would be taken against them.

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