Cannes Lions
BBDO/PROXIMITY MALAYSIA, Kuala Lumpur / OLYMPUS / 2009
Overview
Entries
Credits
Execution
We targeted editors, journalists and online reporters. After all, voice recorders are tools of their trade.
First, we looked for published newspaper articles. Then we sent 'legal letters' to the journalists who wrote them and to their editors. The letters alleged that they have misquoted their 'clients' and 'legal action' would be taken against them.
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