This campaign was executed 360, with TV, web, print, outdoor, radio. The big idea was also rolled out to an interactive bus stop with a ski-jump experience. The ABRI displayed a Samsung-Omnia, with an interactive 42” screen resembling the phone's display, the bus stop was converted to an Olympic setting with snow on the glass and skis on the ground. The screen displayed: “Want to jump? Fill out your name; mount the skis and ‘experience the Olympic Winter Games’.” Now the camera above the screen records three video clips while instructing the user to look: anticipated, alarmed and exhilarated. These mini clips were then automatically keyed in a video showing the user as if he did the jump himself, thus giving an experience of the Olympic Winter Games. The video was then sent to the user's email address so he/she could experience the video again at his own leisure.

- Samsung was highlighted as one of the proud sponsors of the 2010 Olympics.- Thousands of people played the game, and sent it through to email addresses, websites and friends, because it was such an innovative experience.- The special edition Samsung Omnia smartphone that was connected to the relevant website sold over 10,000 phones in 2 weeks and sales went up by 20%.