After analysing the objectives, it was concluded that the best way to carry out a successful promotion was to change it into an actual mania. And the prize might be the mania: it should be unique, with strong appeal and collectible.So was developed the OMOballs: Different mini-balls, autographed by the best soccer player in the world, Ronaldhino Gaucho. While OMOballs passed the idea the "Dirty is good" through sports, “mania” has met perfectly with what Ronaldinho experimented at the period of the campaign: during 2005 there was a “Ronaldinho Mania” at the soccer world.

Largest promotion in Unilever's Brazil history.Achievement of all sales and share objectives.Over 200,000 people visited the OMO promotion site.Hundreds of thousands of balls were distributed and the OMOballs ran out two weeks before the end of the campaign (aligned with regulation), overcoming all expectations.