Cannes Lions
LOWE CHINA, Shanghai / UNILEVER / 2008
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The sun will not always shine, but Chinese mums need to do their laundry every day. During rainy days where clothes need to be dried indoors, or often overnight, mums worry that their family will not have nice smelling clothes to wear. OMO Sun Fresh is a new OMO detergent powder that keeps clothes smelling good no matter what weather they were dried in.
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