Cannes Lions

ONE BLOCK

BLAST, New York / SONY / 2013

Case Film

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Overview

Description

"One Block" shows how everyone can live life in HD with the new Sony Xperia ion. The hero of “One Block,” steps from his local cafe on a New York street and has his world transform to mirror his smart phone’s activity. He walks through a live concert, a scene from Spider-Man and a combat video game. When he arrives back at his apartment he plugs his Xperia ion into a dock and is immersed again as his media experience is brought to life through his home entertainment system.

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