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One Book For Peace

Y&R DUBAI / INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA / 2017

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Overview

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Overview

Description

One Book For Peace. A book that contains the teachings of both the Bible and the Quran, where verses from each were printed next to each other to demonstrate how similar the teachings are. It focuses on topics such as One God, Peace, Justice, Love, Family Relatives and Neighbours, Sanctity of Life, Compassion, Forgiveness, Helping Others and Hope. Each chapter consists of ten verses clearly showing the similarities and explaining to the reader in a simple way that teachings on humanity may have been written differently but they truly have one voice. This is precisely what was needed to be communicated to Bosnia and Herzegovina and other countries that are experiencing humanitarian migration crises, thereby beginning a conversation about how there’s so much more that unites us than sets us apart.

Execution

The book was launched on a prime time show on Al Jazeera along with a global launch on Twitter. Each page from the book became a tweet and by using real time responses, we addressed various trending topics and issues with pages from the book. A message of ‘One God’ to the family who left Islam. ‘Sanctity of life’ to the heart-breaking news of the Egypt Church blast. ‘Peace’ to Malala. And ‘Hope’ to the prevailing refugee crisis. This encouraged people from every continent to visit the website and download the e-book.

Outcome

One Book for Peace received a total of 53 million impressions.

Right from the launch on Aljazeera Balkans, to sending the books to influential leaders like Pope Francis, Antonio Guterres and Donald Trump, to releasing the book on Twitter, we reached 96% of the total population of Bosnia and Herzegovina, and 100% of its online population. People from every continent visited our website, requested a physical copy and downloaded the e-book. Two weeks after the launch of the book, faith leaders came together for a common prayer for the first time after the Bosnian War.