Cannes Lions
RSA FILMS, London / NICORETTE / 2017
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Focusing on free diver and former smoker Daan Verhoeven, the ad captures the enormity of the ocean, highlighting what is possible on just one breath and making a strong case against smoking.
You’d be surprised what humans are capable of, with one breath we can dive deeper than certain species of dolphins, and hold our breath longer some species of seal.
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