Maradona had passed away on November 25th and there were already a massive number of tributes out there honoring his memory. So finding a way to send him off for a Sports broadcaster that was truly moving and unpretentious was key to pay its respects while connecting with people and reaching out to them at a time that was very harsh for everyone.

There have been all sorts of posts, flags, graffiti, tattoos and so many other forms of tribute honoring who's perhaps the best soccer player in history, Diego Armando Maradona. But even so, there was still one missing. One that was key to his story. Accompanying the journey of the football that saw him fulfill his dreams –and the dreams of so many millions of people– this spot bears witness to one last goodbye in a very moving and unpretentious way.

Finding the one tribute that no one had considered yet and touching people’s hearts by making it accessible to everyone.

The spot ran in TyC sports' TV and online channels, from where it organically went viral. While the brand is only local, the spot was picked up and shared across the globe, including sports and advertising portals.

- 12.5 M people were organically reached in the 3 posts from TyC Sports on Facebook, Instagram and Twitter.

- One Last Goodbye was seen in 78 countries and reached 5 continents via YouTube.

- It was organically covered by 100 media outlets in 17 countries

- 101 articles about the spot were identified.