Absolut has always believed in the power of creativity to instigate progress. To celebrate this belief we launched a global film that brings to life the most important creative night of all time. The Big Bang. From here the viewer travels along a high-octane journey through time, whizzing past some of the key creative moments that have shaped our existence. Through the creation of us. Of fire. Of dance. Of art. Celebrating key historical moments and figures that creatively pushed the world forward. Ending on tonight - an invitation for the viewer to create their own better tomorrow.