In 2012, Chinese movie distributor Mei Ah launched their online movie portal: A website streaming over 1000 iconic classic movies from around the world. But with nothing fresh and new to communicate about these films, CLASSIC was our problem.

We got consumers to reignite their love for classic movies by creating a massive online movie quiz on the movie portal's website. Players were bombarded with footages of over 500 of our classic movies - each just a fraction of a second long. And the person naming the most number of movies in the shortest amount of time wins.