Cannes Lions

One smile is enough to change our world

CASTA DIVA GROUP, Istanbul / ECADEM / 2016

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Hidden cameras are placed all among a crowded park in Istanbul. A number of intellectually and developmentally disabled children from ECADEM (Support Centre for Disabled Children and their Families) play in the park at the same time. As presumed, people around the park start to look at them in a strange and disturbing manner. One of the moms of intellectually and developmentally disabled children sends a letter to the ones who are staring at her child. After reading the letter, peoples’ behaviour change drastically.

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