The 2003 Limited Edition 007 TM Ford Thunderbird SweepstakesWith the appearance of a specially made Thunderbird in the newest James Bond movie, Die AnotherDay, Ford wanted to leverage the partnership in order to increase the presence of Thunderbird in the marketplace and create an excitement that would carry over to the overall Ford brand.

The promotion includes a FLASH designed mini-site that includes a sweepstakes, information and photos of the 2003 Limited Edition007TM Ford Thunderbird, information and photos from the movie, a look at a Bond/Thunderbird TV commercial, a link to the movie trailer and downloadable desktop wallpaper.The mini-site is not only supported by an extensive print campaign, but also with an elaborate online banner campaign. The banners utilise Bondlike imagery focusing on the “License to Kill” opening that begins every James Bond movie.Bond lives in the details. So a meticulous sense of detail went into the design of this promotion. Bond influenced design cues, flawless functionality, and Espionage-like phrases were intended to exact Bond’s singular style, and successfully co-mingle two icons of cool: Bond and Thunderbird. The result is a promotion that entertains and engages the user, whether they win or lose the Sweepstakes.