Pearson is a global media group who were keen to use their annual report to change perceptions of their business as a 'traditional' publisher, and to develop their digital investor communications following changes in annual reporting legislation.

We created ‘Pearsonville’, a virtual town showcasing the video stories about the business, and showing how Pearson's activities have a positive effect on many different aspects of our society.

Pearsonville has been both well received and successful as measured by some of the comments from internal and external audiences, in the financial sector:“Really imaginative and a great representation of Pearson as a whole...when I see all the logos, it makes me proud I work here.”“A truly innovative site. It's rare to find something so interesting with all the options out there.”“This site is really a step forward in the communication on the web, amazing.”“I am in awe; 21st century navigation and graphics, add assessment and information to this overview of Pearson and it’s perfect!”