Accumulating piles and piles of bank statements is an old brazilian habit.

Several businesses have already tried to convince their customers to get rid of paper and receive online statements. The task was not new. It had been tried so many times that people were tired of the effort. Our challenge was exactly that: change customers' habits, by talking about an old challenge in a new way. Our goal: 300,000 people. Idea: " Change. Use paper only when it's really necessary".And to convince people of this, the idea was to take a back-door approach: for the first time in Brazil, we took an internet success to television. It went viral immediately on electronic media.