Punters bet for the chance to win a prize. So during the Spring Racing Carnival, we gave one Australian the chance to win a prize money couldn’t buy – a VIP trip to Royal Ascot. But to get it, they had to smash it out of the largest piñata ever built in the southern hemisphere, a racehorse we named ‘Pancho’. We called this competition ‘The Betfair Bash’.

Response Rate: Customers acquired during Spring Racing Carnival 2008 - 4,318.Customers acquired during Spring Racing Carnival 2009 - 7,616. An increase of 76%.Revenue acquired during Spring Racing Carnival 2008 - $1,118,264. Revenue acquired during Spring Racing Carnival 2009 - $1,472,097.An Increase of 32%.