Cannes Lions
N=5, Amsterdam / SELEXYZ.NL / 2009
Overview
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Description
Selexyz.nl has the largest collection of book titles (over 1 million), so you always find that one special story you’re looking for. To prove this, we joined up several different book titles, which together form a whole new, extraordinary story.
The concept is that a carrying voice reads out all sorts of book titles. This will give rise to a fresh and extraordinary story. We used mainly well-known Dutch booktitles. With English booktitles it would work like this:MVO: 'Harry Potter and the Deathly Hallows'. 'On the Road'.
'Back to the Coast.
'To the Lighthouse'.
'Far from the Madding Crowd'.
ANN: In one million titles, there's always a special story. So buy your books this month at Selexyz.nl