Cannes Lions

ONLINE BOOKSHOP DELIVERY

KSB KRIEG SCHLUPP BÜRGE, Zurich / LUTHI & STOCKER / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We fixed different books of several genres with bike chains on very well frequented bike parking lots in the city of Zurich: at the train stations, theatres, museums, schools, the universities and the lake.

Outcome

A lot more customers then expected used the online ordering service and took advantage of the bike messengers. Some of the books that were fixed to bike chains were almost sold out.

Similar Campaigns

6 items

KFC

GRABADS, Singapore

KFC

2023, KFC

(opens in a new tab)