Cannes Lions
KSB KRIEG SCHLUPP BÜRGE, Zurich / LUTHI & STOCKER / 2011
Overview
Entries
Credits
Execution
We fixed different books of several genres with bike chains on very well frequented bike parking lots in the city of Zurich: at the train stations, theatres, museums, schools, the universities and the lake.
Outcome
A lot more customers then expected used the online ordering service and took advantage of the bike messengers. Some of the books that were fixed to bike chains were almost sold out.
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