Josh’s yellow tasting chocolate bar was the fastest selling new chocolate bar in New Zealand in ten years.People queued to pay $2 for our piece of DM. (With a 100% opening rate!)Some supermarkets sold out on launch day and bars traded online for up to $320.More than 80 000 followed the campaign online, 16 000 Facebook fans (now a NZ Facebook case study) and 800 twitter followers.Use of Yellow online grew 9%.It was the most talked about campaign in New Zealand and proved that with Yellow an ordinary bloke can get an extraordinary job done.