OPENForum.com, sponsored by American Express OPEN, is a platform built for small business owners to build trust, inspire and ultimately acquire new card members. Exclusive video interviews with diverse masters of industry, (i.e. Seth Godin, Sydney Pollack, Richard Branson and Michael Graves to name a few), white papers, web casts and expert blogs (written by small biz icons like Guy Kawasaki, John Battelle), provide wisdom, guidance, tools and inspiration for our business focused users. Blog followers are the highest return visits to the site.

A custom engineered syndicated content player, using built-in intelligence to adjust to media relevant placements and what the user has previously seen, publishes OPEN Forum videos on prominent small business sites. The player brings OPEN Forum content to the user when and where it is most relevant, creating new levels of customer engagement. It is also an opportunity to drive card applications and traffic back to OPENForum.com.

The number of registered OPENforum.com users has seen a 317% growth during the past 12 months. Furthermore, the site has been a catalyst for disseminating content, increasing engagement with the American Express OPEN brand.Buttons linked to apply for a card are tastefully placed in the OPEN Forum syndicated player and on OPENForum.com. People who click on these buttons and apply for a card, are on average 190% more qualified than applicants through other online media placements.