When the Royal Mail launched a series of strike actions, Kelkoo’s PR team seized the opportunity to highlight the damage the strikes would cause to the retail industry and in the process, ensure that Kelkoo was positioned as a company with its finger on the pulse of retail issues in the UK.

We commissioned research to find that the strikes would cost UK plc £1.5 billion distributed the press release to news, business, retail, broadcast, online and other key media and secured interviews for Kelkoo UK MD, Bruce Fair resulting in broad-reaching media coverage.

The research had to be relevant to the largest cross-section of media possible (not just journalists who cover online shopping)The campaign delivered high-impact, blanket media coverage in media including Forbes, the Wall Street Journal Europe, The FT, Reuters, The Daily Telegraph, Sky News, BBC News.

In the 3 hours following the airing of a BBC TV London piece we secured featuring our spokesperson, Bruce Fair, traffic to the site increased by 20%.

Discovering that the strikes would cost UK businesses £1.5 billion, we distributed the press release to news, business, retail, broadcast, online and other key media.

To ensure our research was relevant to the largest cross-section possible we secured the CEBR to gather data on the following: • An estimate of the economic cost to the UK economy as a whole • An estimate of the economic cost to the UK retail sector specifically • How the cost to the retail sector is split between the high street and online • An equivalent pound figure amount of that cost to every retail businessThis proved that the strikes would cause widespread, costly damage to an industry which had suffered during the recession.

When the news hit announcing that the Royal Mail was taking further strike action in November, we updated our statistics and developed a second story which gained more coverage.

The Kelkoo Campaign, ‘How the Royal Mail Stole Christmas’ ensured that Kelkoo cemented its place as a company with its finger on the pulse of the retail industry. No other competitor commented on what the Mail strikes meant for the industry and for consumers.The campaign delivered high-impact, blanket media coverage in media including Forbes, the Wall Street Journal Europe, The FT, Reuters, The Daily Telegraph, Sky News, BBC News.

In addition to generating 92 pieces of coverage, including three front pages, nine broadcast hits, nearly 40 national hits, plus a slew of online coverage, the campaign delivered tangible results for the site.

In the three hours following the airing of a BBC TV London piece we secured featuring our spokesperson, Bruce Fair, traffic to the site increased by 20%.