Our aim was to show and point out at first glance the potential in each fashion item in yalook: so we awakened the clothing in the collection to fashion faces and linked the clothes to the stars of the launch campaign. In New York the photographer Bela Borsodi gave birth to the different Fashion Faces in linking clothes from the first collection to faces. A collection of twelve individual fashion faces was formed for print, posters, a calendar and four of them were animated to viral videos.We made the virals in stop motion. English synopsis: The red coat sings about fashion, love and of course yalook. It is a persiflage on the singer "Nina Hagen" who is a popular singer and style icon in Germany.