Cannes Lions
TBWA\ISTANBUL, Istanbul / FOODONCLICK.COM (YEMEKSEPETI.COM) / 2008
Overview
Entries
Credits
Execution
We wanted to use a visual code that could easily be associated with the series, such as House. Through these codes, we wanted to create emotional link between the target group and Foodonclick.com. We also wanted to show them that Foodonclick.com understood its’ customers.
Outcome
During the seasons when these series were on-air, the food orders increased by 20%. Also our client received 1,069 e-mails appreciating our ads.
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