The website is based on the business experience of SportingBet.com, one of the biggest bookmaking companies, and it takes you on a journey through time to exciting events and daring competitions that send shivers down your spine with excitement. The website shows how the sportingbet.com (online casino and betting) could "look and feel" in the 1930s. Users discover facts about sportingbet.com and collect money that can later be used to play on sportingbet.com. In the campaign, users follow a mysterious lady who leads them to the very exclusive club. The club provides the real experience of betting and gaming during the "golden times".