Cannes Lions
ONLINE GAMBLING
BUZZMAN, Paris / CHANCEROOM / 2010
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Overview
Entries
Credits
OVERVIEW
Execution
Launch the biggest roulette Wheel of the world!On the website laroulettedelaconcorde.com, the famous Big Wheel of Place de la Concorde in Paris becomes a giant roulette Wheel. And each of its 42 baskets is a number on which to bet.
Outcome
After 3 weeks: 55,000 visits on the site7,000 new subscribers on Chanceroom.com
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