Goals- Communicating Focus Online as a competent information source for health issues, particularly regarding hair loss.

- Improving awareness of the issue of hair loss, showing users that they are not alone with their problem.At http://focus.msn.de/gesundheit/haarausfall, two advertising lines for the issue of hair loss were developed. Both lines ran on playboy.de, because the site has many male target users who need to be addressed and made aware of the Focus Online Health Portal. The self-assessment test leads interested users to Focus Online, where they can find information and tips regarding this and other health issues.