ePostboxenThe launch of ePostboxen, a new product from the Swedish Postoffice that enables people to receive their traditional mail (snail mail) directly to their computer.The purpose of the campaign was to launch the service, create awareness and explain how this new service works and the benefits it can provide.The target group are all Swedes that are heavy Internet users. The main media in this campaign was Internet combined with Direct Mail and it was one of the five largest online campaigns in Sweden 2002. The main idea was to provide maximum of attention and information in the ad itself. A two minute animated flash-film was the main attraction together with a game followed by FAQ and possibility to register for this new service. The ads were placed on all big sites and portals such as Msn.se, Aftonbladet.se, tv4.se, dn.se.