Cannes Lions

ONLINE MAP

INGO STOCKHOLM, Stockholm / ENIRO / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Outcome

After just three weeks more than 400.000 people, from all age groups, had visited the starting point. The initial objective was to make 15.000 people use the new map service. More than 100.000 made it to clue No 4 and further. The blogosphere swarmed with messages about the Treasure Hunt with walk troughs, tips and appeals for help to get further.

Similar Campaigns

12 items

The journey of a meatball maestro

PATCHWORK GROUP, Copenhagen

The journey of a meatball maestro

2017, ENIRO

(opens in a new tab)