The brief was to simply drive traffic to Daryl Patni's new online portfolio in a way which was clever and thought provoking - pretty much like his photography. The ad was served on leading portals around the region specifically on trade and advertising portals. The ad generated substantial click-throughs on to the website largely because the simple idea of using the hand cursor as the age-old picture framing technique married the two media (online - photography) in one move.