Cannes Lions

ONLINE RADIO STATION

ARNOLD WORLDWIDE, Boston / VOLKSWAGEN / 2003

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Radiovw.com provides a groovy place for all things music on vw.com. This includes the online radio station (RadioVW.com), Volkwagen’s music-related partnerships, and performances and concert series sponsored by Volkswagen. Music’s been good to us. We thought we’d return the favour. So we made a music minisite with RadioVW as the centrepiece. The Gigs & Events section showcases upcoming concerts with short bios on the bands. And since VW is a brand so strongly linked with music, we thought we’d tell people why we use the music we do. So Ads & Music highlights a few of our best TV spots and takes a behind-the-scenes look at how we pick the tunes. With RadioVW postcards, folks can send a shout out via musical e-cards featuring artists from VW events. The postcards let the recipient send their own greeting, get concert info, or jump right into RadioVW and start listening.

Similar Campaigns

12 items

Denim Road

DEUTSCH LA, Los angeles

Denim Road

2016, VOLKSWAGEN

(opens in a new tab)