Cannes Lions
ARNOLD WORLDWIDE, Boston / VOLKSWAGEN / 2003
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Description
Radiovw.com provides a groovy place for all things music on vw.com. This includes the online radio station (RadioVW.com), Volkwagen’s music-related partnerships, and performances and concert series sponsored by Volkswagen. Music’s been good to us. We thought we’d return the favour. So we made a music minisite with RadioVW as the centrepiece. The Gigs & Events section showcases upcoming concerts with short bios on the bands. And since VW is a brand so strongly linked with music, we thought we’d tell people why we use the music we do. So Ads & Music highlights a few of our best TV spots and takes a behind-the-scenes look at how we pick the tunes. With RadioVW postcards, folks can send a shout out via musical e-cards featuring artists from VW events. The postcards let the recipient send their own greeting, get concert info, or jump right into RadioVW and start listening.
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