Cannes Lions
BEIJING C&I ADVERTISING, Beijing / NANCHANG LANDWIND AUTOMOBILE MARKETING CO., LTD. / 2017
Overview
Entries
Credits
Description
Change the mobile phone system of user and each common APP into the marketing battlefield and make use of user’s familiarity and curiosity to attract the attention and to communicate!
Execution
From March 15, 2016 to March 31, 2016, a total of 2 weeks’ release was carried out. At the early stage, the superior resources of each APP were applied to guide for the consumers flow, and what’s following up is the transmission through socialized media and secondary communication of netizen. Total release amount is no more than RMB 500 thousand Yuan.
Outcome
As soon as putting on line, X5 Plus listing conference gave rise to the imitation and heated discussion in the industry.
Participation amount reached to 110 thousand persons in less than 8 hours after putting on line, and continuously rose to 400 thousand persons after 4 days of putting on line.
This mobile marketing communication not only penetrates X5 Plus into consumer’s mind, but also arouses a round of new play for mobile marketing!
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