Cannes Lions
ETCETERA, Amsterdam / BOL.COM / 2010
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Description
If you order before 9.30 PM at online store bol.com, your order will be delivered the next day already. To communicate this, we aired an ad in which a young busy dad failed to buy a gift for his son’s birthday. His improvised present therefore, is a toilet roll, which he enthusiastically pitches as a ´mummy suit´.
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