Cannes Lions
OGILVYONE, Mexico City / AMERICAN EXPRESS / 2004
Overview
Entries
Credits
Description
We started by telling our target how much time they have wasted standing in queues at a bank, and then went on to emphasize how Online Services from American Express will help them recover all that lost time. All with just a simple click.
Outcome
In two months, 5% of a group of 10,400 people, (527 people) enrolled for the online service.
Similar Campaigns
12 items