Valmano, the new online shop for watches and jewellery came out of nowhere – that is why it needed to introduce itself in a surprising way.

To anchor the brand name in the customer’s memories, the brand required a face: Welcome in the world of Signor Valmano. With a shot of scurrility he dances through TV and internet and promises: With a smart watch or an elegant necklace all your pains will be gone.

To achieve the desired effect of the commercial it was extremely important to have actors who were able to convey our idea of the film. Therefore widespread castings took place in different cities all around the world to find the most suitable cast: in Los Angeles, London, Berlin, RomA, Barcelona.