Kalahari.net, South Africa's leading online shopping website, recently introduced delivery within 24 hours. The core message of this ad, “When you click-click, we deliver” is illustrated by the instantaneous popping up of Kalahari.net deliverymen whenever we hear the “click-click” sound. In this instance, the sound is made by an unsuspecting farmer who is spurring his horse on. The end result is that he is chased by several deliverymen, bearing Kalahari.net products. The advert is signed off with the new positioning line for kalahari.net: "Click, Click Ding Dong.'