Before our Public Relations campaign for Agito.pl, online shopping was not popular among Poles who in general preferred the traditional way of shopping. The main reasons behind this situation were the lack of trust in e-commerce and internet services, and the negative media image of online shopping.What's more, in spite of its good market position, Agito.pl was not recognized by the general public as one of the biggest online shops offering electronic devices.

The principal goals of this PR campaign were to build and strengthen Agito.pl’s image and to popularize the entire internet trade in Poland.

Owing to the numerous unconventional PR activities run for Agito.pl, both the image of Polish e-shopping as well as the perception of Agito.pl’s brand have completely changed. A new shopping trend has transpired wherein regular shops are treated as exhibition centres and electronic goods are bought online.

The Agito.pl PR campaign included numerous activities. In order to build the image of Agito.pl as a professional and trustworthy online shop, we coordinated direct contact and many one-to-one meetings with journalists from the most significant Polish press titles.Additionally, during the campaign, Agito.pl in cooperation with two professional research institutes conducted cyclic research projects which resulted in publishing independent market overviews and reports concerning Polish e-commerce. The main goal of these projects was to show that online shopping was cheaper and more comfortable than the traditional one.During the campaign Agito.pl also took part in every major competition related to e-commerce and the internet. The fact that the company was awarded several times proved its expert position in the Polish market.All PR activities were supervised by the intensive work of press office, which coordinated Agito.pl external communications, organized press briefing and conferences and generated numerous press releases.

As a result of the successful Agito.pl PR campaign the image of Polish e-shopping has changed completely. There are new trends in consumer behaviour where e-commerce is no longer considered a risky form of shopping. Nowadays, regular shops become an exhibition centre and the majority of Poles understand that internet shopping is a great opportunity to save time and money.

During the PR campaign, Agito’s image changed from being a hardly known online shop to the most popular player in the market.Thus both strategic goals were achieved. The Agito.pl PR campaign generated in excess of 3500 press publications concerning Polish e-commerce, whilst Agito.pl itself was mentioned in every major publication regarding this topic.

The campaign also resulted in increasing revenues of the whole Polish e-commerce sector, which increased by approximately €1 billion. Agito.pl was the main beneficiary of this growth.