Lasoo is an online shopping tool that allows you to search for products based on price, proximity or availability.

Sometimes, simply finding a great deal, finding the last of an item you've searched high and low for, or even just finding out that you can get the best deal around the corner, not on the other side of town, can feel like a much bigger moment than it actually is.

This campaign dramatises the internal thoughts and emotions of passionate shoppers in everyday situations, ultimately ending with the feeling of a huge win for a somewhat small victory.


Lasoo: Enjoy more of life's little victories