We created a fun interactive sitelet that celebrated NIKE’s first artist collaboration in 1991, when famous artists teamed up to create the marketing for the original Air Max 180 shoe. The sitelet took personalisation to new levels - for each of the promotion’s 20 days, consumers were greeted with a different featured item to customize — from decorating a house and van, to dressing a pizza and poodle. Users could click and drag colours and icons to create this customised world and personalise the Air Max 180 from pre-existing designs or from scratch.