We are all aware of the 21st century's technologies and pop culture trends. But that's not the case for the Netflix character Kimmy Schmidt, who's been locked in a bunker for 15 years. To promote this new Netflix series, we created 3 radio spots that conveyed the show's fun spirit and idea in an entertaining way. Each one of our radio spots is a series of spontaneous explanations to Kimmy Schmidt about society's latest cultural references that she's missed out on. Our spots were aired by Deezer and Spotify and were supported by a street marketing campaign.