How do you get the attention of busy active traders online (primarily men between the ages of 25-55)? One way to do it is to show them something in an online ad that they haven’t seen before. This ad delivers video clips directly into the ad unit. Dramatic video of a punk rocker thrashing about with his air guitar gets the user’s attention and provokes him (or her) to roll into the banner space to hear more. Upon rollover, a longer video clip, which includes an audio track, loads into the ad space, presenting the punk rocker’s full, mock testimonial.