Cannes Lions
PUBLICIS CAPITAL, Gurgaon / CLEARTRIP / 2012
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Cleartrip wanted to inform travellers about its buy one ticket get one free offer. We used the fact that there are many regional accents in India, each with its own intonations and quirks. To show the journey from destination 1 to destination 2 we started the spot with an accent from destination 1 and gradually switched to the accent from destination 2.
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